First thanks for the format used when posting!
I am going to admit a lot of first time/elementary mistakes when getting back into the M5Stack environment with my M5Dials (it has been several years). I will admit that it is strange that the DEMO firmware will work but not the actual firmware?
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do you have any other controllers to verify your configuration?
- is the USB cable OK
- is the USB Port working correctly
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are you downloading the correct firmware for UIFlow2? (I didn't LOL, I used the firmware for UIFlow1)
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are you using the correct USB Drive for your Operating System (I had had to try different versions until I found one that worked).
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try downloading a different version of the firmware for now
It sounds like you discovered what button you had to push to get the AtomS3R into download mode. I also made that mistake.
Could you post back once you discover what is the problem?
Thanks-Brian