taknottem

I'm Fannie T. Anderson, and my role is to bring our online casino brand to life and make it relevant throughout Latin America, with a niche emphasis on creating buzz and establishing trust in the Venezuelan online environment. As a Social Media and Influencer Marketing Strategist, I work with our brand voice and reputation where our players live and breathe most: on social networks.

Creating a Community on Social
In a market where established advertising can prove difficult, social media and word of mouth are key. I bring our brand message to life through compelling, shareable content that generates traffic and builds a loyal following.

Some of my main duties are:

Content Strategy & Localization: I plan and publish all social media content on platforms like Instagram, TikTok, and YouTube. Above all, I localize our messaging to be culturally relevant, using the appropriate slang, humor, and invoking contemporary local issues to stimulate maximum engagement.